Last week?s sold out SOCAP/ Europe brought 600+ attendees from 50+ countries to Amsterdam for the first European SOCAP conference with the mission to create an intersection of money and meaning.
The conference brought like-minded individuals together to discuss impact investing, social enterprise, international development, green & clean tech, microfinance & financial inclusion, energy, agriculture and food systems, community fair-trade and organic products, capacity building and infrastructure, education & youth, philanthropy, and mobile & digital inclusion. SOCAP Europe attendance was 28% entrepreneurs,�20% investors, 14% Non-Profit, 8.5% for profit social enterprise staff, 30% remaining include: corporate, foundations, wealth management, government, media and more.
The SOCAP theme for 2011 asked the community:
- What is the future of the market?
- What needs to be created?
- What needs to be put into action?
- What should the social capital market stand for?
- What does Money + Meaning = ?
One of the stars that rocked 2011 SOCAP/Europe was Ajaita Shah.
She is Founder/CEO at Frontier Markets Consulting Inc., started in 2009 by focusing on energy products and connecting with a microfinance partner in Karnataka. Frontier Markets is a sales and marketing distribution company with a mission to reach Base of the Pyramid (BOP) households in emerging markets. Frontier Markets works with microfinance institutions and locally trained field staff to educate, relate, and reach households providing them access to high social impact and affordable products, and customer service.
Currently operating in rural India distribution solar lights and smokeless stoves, Frontier Markets? mission is to provide over 1 million products to 3 million households in India by 2016, and become a global leader in rural distribution and products for BOP households.
I had the opportunity to sit down with Ajaita and ask her about her inspirational sources in order to find out what drives her as an innovator.
What is your dream for your organization?
What inspires you?
What super hero power do you most wish for?
My 3 words on Ajaita: Passionate... Powerful... Persuasive...